LA ROSE BLANCHE

The group

The diversification of the business activity has led to the creation of the 7 companies which now make up « La Rose Blanche » Group. They operate in a perfect synergy which allows them to have control over the whole chain of selection, processing and commercialisation of wheat and its noble derivatives.
Turnover in 2005 :

Distribution :

Presentation of the companies

La MCSR
Medigrain
Transfood
Sindbad
Pâtes Warda

La MCSR

Established in : 1901

Equity capital : 7.020.000 TND (Tunisian Dinars)

Number of employees : 133

Turnover in 2005 :

This company is specialised in the processing of soft wheat into flour, as well as of durum (hard) wheat into semolina. Its total grinding capacity is of 400 tons/ day of durum wheat and 300 tons/ day of soft wheat.

MEDIGRAIN

Established in : 1995
Equity capital : 1200.000 TND
Number of employees : 33
Turnover in 2005 :

This company is specialised in the importation and commercialisation of grain products, such
as wheat, corn (maize), soya cattle cake, lucerne, barley and wheat bran . . .
Two subsidiaries of the Group, namely the companies UNAGRO (silos in port zone) and 3 S, ensure storage, with a respective storage capacity of 24000 tons and 22000 tons.
The extension of the company UNAGRO involves an additional capacity of 40.000 tons with a receipt of 300 tons/ day.

TRANSFOOD

Established in : 1998

Equity capital : 680.000 TND

Number of employees : 97

Turnover in 2005 :

This is a goods haulage company which holds 37 vehicles with a total loading capacity
of 630 tons.
This company ensures conveyance of raw materials and finished products to and from all the companies of the Group.

PATES WARDA

Established in : 1995

Equity capital : 3.250.000 TND

Number of employees : 170

Turnover in 2005 :

Spécialisée dans la fabrication des pâtes et du couscous

This is a company specialised in the manufacture of pasta (spaghetti & macaronis) and of couscous. Its production capacity is of 230 tons.
25% of its production is currently exported to over 20 countries.

SINDBAD

Established in : 2002

Equity capital : 1.010.000 TND

Number of employees : 37

Turnover in 2005 :

This is a direct distribution (known as « door-to-door » selling) company. It holds a 40-vehicle fleet distributed over 3 delivery platforms based in Tunis, Sousse and Sfax.
Its total load capacity is of 60 tons/ day.
Tel : +216 74.224.721

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